Copy and design with distribution in mind.
Premium content creation services, with strategy baked in.
Sharp copy and world-class design are only the start. We use SEO strategy, natural language processing and more when we create your content.
The result? Your pieces are primed to reach the largest audience possible. After all, our crowning achievement isn’t just content — it’s content that gets seen.
Content ideation and research.
First, we conduct keyword research to identify topics that are relevant to your brand and have social proof. For example, we look for topics that have been mentioned on social media by people in your target audience, or that have received positive reviews from customers
We also consider the number of times a topic has been searched for in Google. By looking for social proof, we can help ensure that the topics we choose are ones that are likely to resonate with your target audience.
Content writing and editing.
Once you have approved our ideas, we will execute them by having our content team research and write the copy. The copy will then be vetted by a content manager and a copy editor. The content manager will ensure that the copy is aligned with our brand and messaging, while the copy editor will polish the copy for grammar, spelling, and clarity.
The content team will then incorporate the feedback and finalize the copy before publishing it. The content will be promoted through social media, email marketing, and paid advertising. The success of the content will be measured by tracking traffic to the content, engagement with the content, and sales generated from the content.
Content design.
Once the copy is approved, it goes to our design team, who will create beautiful, original graphics to accompany the copy. The design team will work closely with the content team to ensure that the graphics are aligned with the overall message and tone of the content.
The graphics will then be reviewed by an art director, who will ensure that they are visually appealing and meet the highest standards of quality. Once the art director has approved the graphics, they will be sent back to the content team for final review and approval.
Content promotion.
Once you are happy with the post, we will start promoting it. We will use a variety of methods to promote your content, including:
- Social media:Â We will share your content on our social media channels, and we will also reach out to influencers in your industry to get them to share it.
- Email marketing:Â We will send your content to our email subscribers, and we will also promote it in our email newsletters.
- Paid advertising:Â We will run paid advertising campaigns to promote your content on Google, social media, and other websites.
- Link building:Â We will build links to your content from high-quality websites to help improve your search engine ranking.
- Content marketing: We will create and promote other content that is related to your post to help you attract more visitors and generate more leads
Content analysis and improvement.
Good content is never finished. Even after it is published, we continue to analyze it and make improvements. We may even switch up our strategy and promote it again.
Continuing to improve your content can help you:
- Keep your audience engaged
- Rank higher in search results
- Drive more traffic to your website
- Generate more leads and sales
We believe that good content is a journey, not a destination.
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An average piece of content takes us a week to complete, but more complex content can take 2-4 weeks. The process starts with content strategy formation and keyword research, and involves many roles such as Content Marketing Manager, Copy Editor, Graphic Designer, and Art Director.
In most cases, it’s not cheaper to remove writers from the content creation process. Our writers work with other experts to ensure high-quality content, and we take responsibility for the end results.
We can create design assets for your content, but we don’t write social copy or distribute content on social media. We focus on SEO, but our content is high quality enough for social.
Most campaigns take four months to see initial traction and six months to see real momentum. You’ll see initial signs that we know what we’re doing through initial keyword rankings and month-over-month improvements.
For certain industries and brand-new businesses, it can take over a year to see results due to the long-term nature of SEO. We generally suggest that startups wait until Series A to invest in SEO for this reason.
